How can a strong brand shape success in the global market? To answer this, Central Mindanao Colleges (CMC), through its Center for Job Placement and the College of Accountancy and Business Management Education (CABME), hosted CABME LEADS BRANDING: Crafting Logos and Product Identity for Global Impact on July 31, 2025 at the CMC Main Campus. The seminar aimed to equip students with essential knowledge and skills in creating impactful brand identities that resonate both locally and internationally. Serving as the event’s resource speaker, Mr. Erolle Linus T. Miranda shared expert insights on the art and strategy of branding—from designing meaningful logos to building a cohesive product identity that communicates trust, professionalism, and cultural relevance. He emphasized that a brand is more than just a visual—it’s the story, values, and promise that inspire loyalty and recognition. Mr. Miranda encouraged students to approach branding with creativity, integrity, and a global perspective, reminding them that great brands are not built overnight. They require vision, consistency, and the courage to stand out in competitive markets. In line with the United Nations Sustainable Development Goals (SDGs), the seminar supported SDG 4: Quality Education, SDG 8: Decent Work and Economic Growth, and SDG 9: Industry, Innovation, and Infrastructure. CABME LEADS BRANDING reflects CMC’s commitment to producing graduates who are not only career-ready but also capable of making an impact in the global business landscape. Article by Jeric Cahiles Photos by CMC Lions' Quill Photos edited by Cristine Joy Paulo #CABMELeadsBranding #BrandIdentity #CMCMainCampus #CenterForJobPlacement #GlobalImpact #LogoDesign #BusinessEducation #FutureLeaders #CollegeToCareer #SDG4 #SDG8 #SDG9 #EmpowerWithCMC