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CMC Advances Ethical Business Leadership through MarkEthics Program

In a world driven by competition, integrity remains the strongest advantage

Central Mindanao Colleges successfully conducted “MarkEthics: A Program on Respect and Responsibility in Business and Customer Relations” on April 25, 2026 at CMC Annex. The program reinforced the role of values driven decision making in modern business practices.

The initiative responded to the growing demand for ethical competence in an interconnected business environment where trust, transparency, and accountability define long term success. Participants explored the principles of respect and responsibility as foundational elements in ethical marketing and customer relations.

Highlighting the program was Archee B. Garcia, CHRA, MBA, who delivered an in depth discussion on ethical marketing strategies, emphasizing honesty, fairness, and responsible communication in engaging consumers. Through lecture discussions, open forums, and interactive workshops, students gained practical insights into applying ethical principles in real world business scenarios.

The program also provided a platform for critical reflection, enabling students to examine how ethical values influence business decisions, customer trust, and organizational reputation. The integration of applied learning activities strengthened participants’ ability to evaluate marketing practices and develop responsible engagement strategies.

Aligned with Sustainable Development Goal 4 Quality Education and Sustainable Development Goal 8 Decent Work and Economic Growth, the initiative promotes ethical awareness, professional integrity, and sustainable business practices that contribute to inclusive economic development.

More than an academic activity, MarkEthics is a leadership building experience. It empowers students to become principled professionals who lead with integrity, accountability, and social responsibility in the evolving business landscape.

Central Mindanao Colleges continues to shape future leaders who are not only competent in their fields but grounded in values that sustain trust, inspire confidence, and drive meaningful impact.

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